About Me

I'm Joseph Perazza, and I am from Detroit — which means cars weren't really a choice for me, they were just in the water. If you're from there, you know what I mean. Everybody's got a story about a garage, a first car, someone in the family who could fix anything with a wrench and a little patience. Practically everyone you knew either worked for the “big three” or a company that supplied them.  Others owned companies that provided material or parts to the auto makers.  That's the world I came up in.

I started building race cars when I was young, chasing that feeling of taking something apart and making it faster, better, sharper than it came off the line. That turned into collecting and restoring classic cars — the kind of work where you learn real fast that shortcuts always show up later, usually at the worst possible time.

Alongside all of that, I built a career in construction engineering. It might not sound related, but it taught me a lot about materials — how things hold up over time, what fails and why, and the difference between something that looks good on day one and something that's actually built to last. That mindset followed me into everything I did with cars and motorcycles, and eventually into this.

A few years back, I started working with a team of German chemists on a ceramic coating project. Not a tweak to an existing formula — something genuinely new. We spent a long time getting it right, testing it, pushing it, refusing to settle for "good enough." What came out of that is a product I'm genuinely proud to put my name behind.

My mission with this company is simple: make the best ceramic coating products on the market, price them fairly, and back them with a lifetime warranty*.  No gimmicks, no shortcuts — just a product that does what it says and holds up to the standard I'd want if I were the one buying it.

Thanks for checking out what we've built. I think you're going to like it.

*See warrantee for details

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The core of RHINO Formulations is a quartz-based system, engineered to form a dense, stable silica network once cured.
Cross-linked organosilanes are intentionally used to balance hardness with flexibility, reducing brittleness and surface failure under real-world stress.

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Every component is selected for purity, consistency, and long-term stability, not for temporary visual or tactile effects.

There are no sacrificial hydrophobic additives, no short-life surface modifiers.

 

Designed for Long-Term Field Performance

RHINO Formulations are engineered to perform where coatings actually fail – over time, under abrasion, repeated washing, environmental contamination, and climate stress.

Key design principles include:

·Controlled solid content for meaningful film build and functional thickness

·Optimized solvent systems to ensure uniform curing and consistent film formation

·High resistance to chemicals, detergents, and environmental fallout

·Reduced surface clogging and slow performance decay over extended use

The result is a coating that does not peak in the first weeks and then decline — but instead maintains stable hydrophobic behavior, mechanical resistance, and surface integrity over years of real driving.

 

Tested in One of the Harshest Environments

All RHINO Formulations are tested in an environment combining extreme heat, airborne sand acting as micro-abrasives, aggressive washing habits, and constant UV exposure.

If a coating performs consistently here, it is engineered to perform anywhere.

 

A System, not a Single Product

RHINO Formulations are offered as a tiered system, allowing professionals to choose the chemistry that matches their application environment, skill level, and performance target – without compromising the core principles of durability, stability, and real-world usability.

This is not about chasing trends or claims. It’s about building coatings that stay functional, predictable, and reliable long after the first application.

  

RHINO coatings are not layered “levels” or diluted versions of the same formula.
Each one is chemically tuned for a specific surface behavior and stress profile.

Choose based on the surface – not the label.

With us, you’re not just choosing a supplier, you’re partnering with a company that embodies integrity, innovation, and a commitment to delivering the best materials every time.

Our innovative products adhere rigorously to ISO and ASTM’s stringent standards. We proudly vouch for their exceptional quality and distinctive attributes.
However, we don’t merely expect you to take our word for it – we invite you to experience it firsthand and witness the remarkable difference!